Marketing Management
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Overview
Subject area
BUSI
Catalog Number
208
Course Title
Marketing Management
Department(s)
Description
Marketing aims to build, strengthen, and grow the customer base of a business and is thus vital for a business to generate revenues and profits. In this course you will become familiar with different aspects of marketing and with their connection to other functional areas of a business in pursuit of the overarching goal of profit maximization. Additionally, you will apply these concepts to examine and evaluate their use by actual businesses, small and large.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
036586
Course Schedule
Schedule
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